Behind the Dots: The Story of Style Dots
Born of Friendship
Every great idea begins with a conversation. For Karen Green and Gina Smith, it began with hours-long chats fueled by creativity and vision. The two met through their success in direct selling and dreamt of building a business they could be passionate about.
In 2014, that dream became real: Style Dots was founded as the premier interchangeable snap jewelry company, designed with heart, innovation, and community in mind.
Now, as we celebrate our 11th birthday, we're taking a moment to look back on how far we’ve come—and the incredible journey that brought us here.
A Timeline of Growth
From humble beginnings, Style Dots quickly grew:
- 2005: Karen and Gina met and became fast friends, each already thriving in direct sales.
- 2014: Style Dots officially launched with just 50 Boutique Partners and a 20-page catalog featuring Original (12 mm) snap jewelry; operations started in a garage before moving into the first warehouse.
- 2015: Introduced Statement Dots and released second catalog—this time with 66 pages! Came first in a National Sales Conference.
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2016: Catalog expanded to 80 pages—including new 14 mm Square Dots. - 2017: Style Dots' exclusive recessed setting was developed! Also released Couture Dots with genuine Swarovski crystals and launched the Giving Circle—the philanthropic arm of the company.
- 2018: Began offering Dot Reveals and live broadcasting on our Facebook page every Tuesday night!
- 2019: Introduced Dot Club—our first jewelry subscription program.
- 2020: Introduced Dotlets, a dainty 8 mm option for minimalist jewelry lovers. Awarded the first of seven US patents protecting Style Dots' exclusive snap jewelry processes and designs.
- 2021: Began offering new exclusives every week—and received our one-millionth order!
- 2022: Launched Reveal Packs with jewelry surprised valued up to $500! Introduced dainty jewelry and layering line, along with Jemma Jewelry Club, our jewelry subscription for dainty jewelry lovers.
- 2023: Offered an Affiliate opportunity.
- 2024-now: Launched Lasting Linx permanent jewelry, our all water-resistant Jemma Jewelry line, and the Charm Builder and Style Dots Builder apps on our site!
Our Mission, Your Style
At the heart of everything we do is our mission: to be a creative and relational social selling boutique company operating with integrity and intentionality that inspires personal and financial freedom.
Our core values—Relationship, Opportunity, Innovation, Empowerment, Excellence, Drive, and Growth—guide every product we design and every partnership we nurture.
Interested in being a part of the Style Dots family? Learn more here.
What Sets Style Dots Apart
- Affordable: Quality jewelry for every budget.
- Unique: Our patented recessed snap-Dot setting offers a seamless look, eliminating lost snaps—and the Dot Key makes swapping dots effortless.
- Quality: Every product comes with an unprecedented 1-year manufacturer’s warranty against defects.
Why It Matters
This isn’t just jewelry. It’s a story of friendship, vision, and community. Karen and Gina built Style Dots not only as a brand, but as a movement—one that empowers women to express their unique style, build financial freedom, and support one another along the way.